Reusable templates for email, SMS, and WhatsApp
Save the messages you send again and again, personalise them with contact details, and drop them into any send or campaign. Design emails with a drag-and-drop builder and submit WhatsApp templates to Meta without leaving Kwital.
Edit the text. Variables such as {{first_name}} fill in for each contact.
Preview for
Hi Priya, your Rangrez Store order is on its way and arrives in 2 days. We will call you on +91 98290 ••••• before delivery.
One reminder, three channels
Keep a template for each channel you use. Here is the same appointment reminder saved as a WhatsApp, SMS, and email template.
Personalise with a click
Variables are replaced with each contact’s own details when the message is sent. Pick a template type, click a variable to insert it, and watch the preview.
1Choose where it is used
Works in WhatsApp, SMS, and email messages in cross-channel campaigns, where the same variables sit in a click-to-insert list.
2Click a variable to insert it
3Edit the message
Hi Priya, your appointment at Sharma Skin Clinic is on Tuesday at 5:30 pm. Reply 1 to confirm.
- Contact
- Priya Sharma
- Phone
- +91 98290 •••••
- priya@example.com
A template for every moment
Examples of templates businesses save in Kwital. Filter by use case and tap one to preview it. Highlighted variables fill in for each contact.
RANGREZ · Text message
Hello {{1}}, our festive sale is live. Enjoy 20% off your favourite kurtas until Sunday.
Reply STOP to unsubscribeHello {{1}}, your appointment at Sharma Skin Clinic is on {{2}} at {{3}}. Tap below to confirm.
Hi {{first_name}}, it has been six months since your last visit. Book a slot this week and we will remind you the day before.
Book my slotBM-ACADMY · Text message
Hello {{name}}, Batch 12 starts Monday at 8 am. Please pay the fee by Friday to keep your seat.
Hello {{name}}, 2 and 3 BHK homes at Vaishali Heights are open for site visits this weekend.
Hi {{first_name}}, here are the floor plans and prices you asked for. Reply to this email to book a site visit.
View floor plansFrom draft to approved, tracked in Kwital
Templates for the official Cloud API need Meta’s approval before you can send them. Kwital submits them for you and shows where each one stands. Tap a stage to follow a template through review.
Connected by QR code? Templates for those numbers need no Meta approval.
Already approved on Meta? Sync the templates from your WhatsApp Business Account into Kwital.
Build it with a live preview
Choose your WhatsApp Business Account, then set a name, language, and category: marketing, utility, or authentication. Add an optional header, a body of up to 1,024 characters, a footer, and buttons while a phone preview updates beside the form.
Submitted to Meta
Kwital submits the template with a sample value for each numbered variable, plus the sample file for a media header. Meta reviews it, and the status in Kwital updates when the review is done.
Ready to send
Choose the approved template when you send WhatsApp messages or set up a campaign. You can still edit it and re-submit it to Meta later.
Fix it and try again
If Meta rejects the template, the reason appears under its status. If the submission itself fails, you see the error instead. Edit the template and re-submit it from the same list.
Design emails visually or write them fast
Name your template and pick an editor. The drag-and-drop builder opens full screen so you can design newsletters and offers block by block, starting from a ready-made layout. For simpler emails, the rich text editor is quicker.
Editor
- Starting layouts for the drag-and-drop builder
- Pick a saved template when you send an email or build a campaign
- New SMS and email templates are reviewed before they can be used
Build your template library in four steps
- Pick a channel
Open Templates and choose email, SMS, or WhatsApp.
- Create the template
Design it in the email builder, write your SMS text, or build a WhatsApp template with a live preview.
- Get it approved
SMS and email templates are reviewed before use, and Cloud API templates go to Meta.
- Use it everywhere
Choose the template when you send a message or set up a campaign, and Kwital fills in each contact’s details.
Questions about templates
Do WhatsApp templates need Meta approval?
Only templates for the official WhatsApp Cloud API. Kwital submits them to Meta and shows the review status. Templates for numbers connected by QR code do not need Meta approval.
Which variables can I use?
Cross-channel campaign messages use {{first_name}}, {{last_name}}, {{full_name}}, {{email}}, and {{phone}}. QR WhatsApp templates use {{name}}, {{phone}}, and {{email}}. Cloud API templates use numbered variables such as {{1}} and {{2}}.
Can I use templates that are already approved on Meta?
Yes. Sync the approved templates from your connected WhatsApp Business Account and they appear in your Cloud API template list.
Why is my new SMS template pending?
New SMS and email templates are reviewed before they can be used. The template list shows how many are approved, pending, or rejected.
Can I change a template after it is approved?
Yes. Edit an SMS template and the change applies to future sends. Cloud API templates can be edited and re-submitted to Meta, including after a rejection.
More from Kwital
Every module shares the same contacts, credits, and inbox, so they work better together.