Learn what works and send it at the right time
See how every cross-channel campaign performed, test message variants against each other, compare campaigns side by side, and find the hours and days your contacts respond most.
- Delivery
- 94.2%
- Open
- 31.4%
- Click
- 8.7%
- Reply
- 12.1%
A clear performance report for every campaign
Open any running or completed campaign to see how it is doing. Kwital turns delivery data into rates, charts, and recommendations you can act on. Explore a sample report below.
Every rate in one place
Delivery, open, click, reply, and bounce rates sit next to how far the campaign has progressed, so you can check a send while it is still going out.
- A trend label shows if performance is improving, stable, or declining
- Refresh a report on demand while the campaign runs
See which channel pulled its weight
Channel performance puts WhatsApp, SMS, and email side by side for the same campaign, so you know where to put more of the next send.
- Delivery rate for every channel in the campaign
- Open rate where email tracking applies
Hour by hour, sent against opened
The hourly chart shows when messages went out and when people opened them, so gaps between the two lines point to better slots.
- All 24 hours of the day on one chart
- A day-by-hour engagement heatmap in the same report
Plain-language next steps
Kwital reads the numbers and suggests what to change, from cleaning a list when delivery drops to moving your next send to the slot your audience prefers.
- Recommendations update each time the report refreshes
- Built from your own campaign, not industry averages
Run a sample A/B test
Kwital sends each variant to an equal share of a test sample, measures the metric you chose, and uses the winning message for everyone else. Pick your variants and press run. Results here are samples.
1Choose variant A
2Choose variant B
3Pick the winning metric
4Set the test sample and duration
Free dental check-up this Sunday. Reply YES to book your slot.
WinnerBook a ₹199 check-up this Sunday and save ₹300. Tap to book.
WinnerPress “Run the test” to see a sample result.
Sample results for illustration. Your tests use your own campaign data.
Know when your contacts are listening
The send time optimizer looks at engagement from your past campaigns and shows the best hours and days to send, separately for email, SMS, and WhatsApp. Tap any hour on the sample heatmap below.
Sample data. Hover or tap any hour for details.Sample data. Swipe sideways to see every hour.
Best hours to send
- 119:00 – 20:0047.3%
- 220:00 – 21:0042.6%
- 321:00 – 22:0034.1%
Best days to send
- Sunday20.8%
- Saturday18.7%
- Wednesday17.5%
- Friday15.0%
- Monday14.5%
- Thursday14.5%
- Tuesday13.7%
Put up to four campaigns side by side
Choose two to four completed or running campaigns and compare their numbers in one table and chart. Try it with these sample campaigns.
Pick two to four campaigns.
| Metric | Navratri offer | Diwali sale | New year launch | Monsoon clearance | Republic Day deals |
|---|---|---|---|---|---|
| Channels | WhatsApp, email | WhatsApp, SMS, email | SMS, email | WhatsApp, SMS | |
| Status | Completed | Completed | Completed | Completed | Running |
| Delivery rate | 91% | 94% | 88% | 92% | 96% |
| Open rate | 24% | 31% | 19% | 27% | – |
| Click rate | 6% | 9% | 7% | 5% | 8% |
| Bounce rate | 2% | 1% | 4% | 3% | 1% |
Figures above are an illustration. Your reports show your own campaign data.
What the numbers are based on
Your own data
Every rate and recommendation is calculated from your own campaigns, not from industry averages.
Opens and clicks
Open and click rates rely on email tracking, so they are most meaningful for email campaigns.
Included by plan
Campaign Intelligence, including insights, A/B testing, and the send time optimizer, is available on plans that include it. A plan may set a monthly A/B test limit.
Compare plansTurn every campaign into a better next one
- Run a campaign
Insights are built from the delivery and engagement data of your cross-channel campaigns.
- Read the report
Open the campaign in Campaign Intelligence to see its rates, charts, and recommendations.
- Test before you scale
Attach an A/B test to your next draft or scheduled campaign and let the winner go to everyone else.
- Send at the right time
Check the send time optimizer and schedule the next campaign for your audience’s best slot.
Questions about Campaign Intelligence
How many variants can an A/B test have?
At least two. Each variant is a message from the campaign, labelled A, B, C and so on, and the test sample is split equally between them.
Which campaigns can I test?
Draft or scheduled cross-channel campaigns. Each campaign can have one active A/B test at a time.
How is the winner chosen?
By the metric you pick: delivery, open, click, or reply rate. Kwital can select the winner automatically when the test ends, or you can choose it yourself, then apply the winning message to the rest of the campaign.
Does the send time optimizer schedule campaigns for me?
It shows the hours and days your contacts engage most on each channel, based on your past campaigns. You then schedule your campaign for the slot you prefer. The recommendations get sharper as you send more.
Is Campaign Intelligence part of every plan?
It is available on plans that include it. Insights, A/B testing, and the send time optimizer can be enabled separately, so check the pricing page for what each plan offers.
More from Kwital
Every module shares the same contacts, credits, and inbox, so they work better together.